An organization conducts a survey to gauge various reactions in a new product. This is an example of ______.

a. market research
b. primary research
c. secondary research
d. social research


b. primary research

Communication & Mass Media

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Presentational aids can increase message _______

Fill in the blanks with correct word

Communication & Mass Media

Kate's informative speech on the Dalai Lama is probably is best described as which type of an informative speech?

A) Speech about objects or places B) Speech about people C) Speech about events D) Speech about ideas or concepts

Communication & Mass Media

According to the text, a poorly developed PowerPoint program is better than no visual aids at all

Indicate whether the statement is true or false.

Communication & Mass Media

When preparing a speech introduction, you should usually

A. establish your credibility on the speech topic. B. gain the attention and interest of your audience. C. preview the main points to be discussed in the body. D. All of these answers are correct. E. Both preview the main points to be discussed in the body and gain the attention and interest of your audience.

Communication & Mass Media