Convenience Store Chain Emails Good News You are the vice president of operations for a large convenience store chain that is located throughout approximately half of the United States. The chain has undergone some tough financial times, but sales from
the first quarter have exceeded expectations. The company had planned to sell $600 million in merchandise during the quarter and instead sold $650 million. The Western Region was largely responsible for the increase in overall company sales. George Winter, the director of the Western Region, ran a sales promotion contest that boosted his sales results by 20 percent. The contest, called "Just Ask!" required all participants to conduct suggestive selling of merchandise infrequently purchased by customers, such as milk, juice, and bread. The winning district in the contest received $1,000 in prize money, to be split among employees in that store. Required: Write an email message to all employees that conveys the good news and congratulates George Winter.
1 . Start with a subject line that specifically mentions the topic of the message. A suggested subject line would be "First Quarter Sales Results Are Outstanding."
2 . Open the email message, written deductively in proper format, with the good news about first quarter sales.
3 . Provide details of the results, including the sales goals and actual results.
4 . Give credit to the Western Region, under the guidance of George Winter. Provide details of the successful contest and its results.
5 . Close with a positive statement, such as congratulating all other regions that helped the company meet its goals.
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