Which of the following is not a measure of reliability?

a. established measures
b. split half
c. inter-item
d. content
e. observer


d. content

Communication & Mass Media

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Persuasive speeches offer evidence to justify advice

Indicate whether the statement is true or false

Communication & Mass Media

When Suzanne is asked to describe herself, her first response is that her friends often call her a computer nerd. This describes her _____.

A. avowed identity B. material self C. ascribed identity D. spiritual self

Communication & Mass Media

Fill in the following blanks in the communication model: The process of communication begins within the sender with a(n) _________________ . The sender encodes it into a _________________ . These are then organized into an understandable message which gets conveyed through _________________ . A _________________ is someone who gets the symbols and then goes through the process of

_________________ those symbols into ideas, thoughts, and feelings. The response of the receiver to the sender is known as _________________ . Fill in the blank(s) with correct word

Communication & Mass Media

Positive visualization technique, such as used by athletes or public

speakers, if a form of A. expectation. B. self-concept. C. personality. D. self-fulfilling prophecy. E. attitude.

Communication & Mass Media