David Becker, CEO of Philippe Becker Design, Inc., attributes the success of his firm to which of the following?
A) writing and publishing books about marketing and public relations
B) developing creative advertising and public relations campaigns
C) building long-term relationships with members of the media
D) supporting numerous high-profile charitable organizations
E) assembling a staff of knowledgeable and reputable people
C
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The entry to adjust for the cost of supplies used during the accounting period is
A) Supplies Expense, debit; Supplies, credit B) James Smith, Capital, debit; Supplies, credit C) Accounts Payable, debit; Supplies, credit D) Supplies, debit; credit James Smith, Capital
Which of the following is not an example of a recent vending machine-related innovation?
a. electronic cash-handling mechanisms b. microprocessors that track consumer preferences and trace malfunctions c. voice synthesizers d. theft-resistant vending machines
Which of the following professional values from the PRSA Code of Ethics requires practitioners to "adhere to the highest standards of accuracy and truth . . . in communicating with the public"?
A. Advocacy D. Loyalty B. Honesty E. Fairness C. Independence
Keurig, a coffee machine manufacturer, sells high-quality espresso machines at a very low price but provides low-cost refills of varietal coffee pods at a relatively higher price than rivals. Explain this business model.
What will be an ideal response?