What is an industry's value chain?
An industry's value chain is the sequence of activities involved in the creation, manufacture and distribution of its products and services.
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In order to implement a mass-personalization strategy, a business's database marketing system must be able to track individual customers and their buying history
Indicate whether the statement is true or false
Sales returns:
A. Refer to reductions in the selling price of merchandise sold to customers. B. Refer to merchandise that customers return to the seller after the sale. C. Are not recorded under the perpetual inventory system until the end of each accounting period. D. Represent trade discounts. E. Represent cash discounts.
Many leading figures in recent corporate scandals were never convicted of a crime. Which of the following best describes their behavior:
a. Behavior that is illegal and unethical b. Behavior that is illegal, yet ethical c. Behavior that is legal, yet unethical d. Behavior that is both legal and ethical
The answer or result of multiplication is called the ____________________.
Fill in the blank(s) with the appropriate word(s).