The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to?
A. ?raise prices in order to increase their profits so that they can contribute to philanthropic causes.
B. ?reduce the quality of their products in order to save money and provide less expensive products to their consumers.
C. ?reduce their profits by donating more time and money to improve social welfare and environmental conditions.
D. ?enact laws requiring companies to work toward the welfare of customers and society
E. ?create a responsible approach to developing long-term relationships with customers and society.
Answer: E
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Which of the following statements is true regarding repeat rates?
A) Repeat rates tend to increase. B) A product can be successful without a high repeat rate. C) A low repeat rate indicates lack of brand awareness. D) For frequently purchased products, repeat rates are the key to success.
The accounting system used with JIT manufacturing is called:
a. Backflush costing. b. The push system. c. Perpetual inventory costing. d. First-in, first-out.
The cost recovery method
a. matches the costs of generating revenue with cash receipts until the seller recovers all its costs. b. is a method by which the seller sets expenses equal to revenue in each period until it recovers all its costs. c. is a method by which the seller does not recognize gross margin in income until it has recovered all of the costs of the sale. d. is a method by which the seller reports revenue without any matching expenses in its income statement after cumulative cash receipts equal total costs. e. all of the above.
Which of the following is true of an S corporation?
A) The corporation can have no more than 100 shareholders. B) Only foreign corporations with more than 10 shareholders can be an S corporation. C) They are taxed at the corporate level. D) The corporation must be a member of an affiliated group of corporations.