Pam, your new marketing manager, is exploring the purchase of tens of thousands of email addresses, from a legitimate source, for the purpose of sending product information to the masses. She has asked your opinion. Would you agree or disagree with her idea? Why or why not?
What will be an ideal response?
?I would not agree with her idea to buy tens of thousands of email addresses and send mass emails to them. It will be considered spam and potentially marked as spam by the email filters. The email filters are quite sophisticated these days. Those emails may not make it to the inboxes of the intended audience. Given the general opinion that spam is not welcome, the email marketing campaign is not destined make any net positive impact on the potential audience minds. In addition, having received 'junk email' from our business would leave a not-so-good impression on people. They may reject any future genuine emails from our business. For these reasons, I would not agree with Pam. ?
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