How might a marketer benefit most from using PRIZM?
What will be an ideal response?
People and locations can be segmented into marketable groups of like-minded consumers, so marketers can more closely tailor their efforts to their target.
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What percent of Internet users access the web at least some of the time with a mobile device?
A) 50 percent B) 60 percent C) 70 percent D) 80 percent E) 90 percent
An analysis of social media content can aid in determining the content, structure, and wording of individual questions
Indicate whether the statement is true or false
Aviatrix Avionics makes three types of radios for small aircraft—Model A, Model B, and Model C. The manufacturing operations are mechanized, and there is no direct labor. Manufacturing overhead costs are significant, and Aviatrix has adopted an activity-based costing system. Direct materials costs per unit for each model are as follows:
Model A $28
Model B $30
Model C $38
Aviatrix has three activities—assembly, materials management, and testing. The cost driver for assembly is machine hours. The cost driver for materials management is the number of parts, and the cost driver for testing is the number of units of product. Total costs and production volumes for the year were estimated as follows:
The Model A radio requires 12 parts to construct and 18 machine hours of processing. What is the manufacturing cost to make one unit of Model A? (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.)
A) $167
B) $55
C) $145
D) $173
Which of the following is a characteristic of a derivative?
a. has one or more underlyings b. has one or more notional amounts c. exchanging of promises with a counterparty d. all of the above e. none of the above