Jacobs, an FMCG company, is engaged in the manufacturing and marketing of snack foods and beverage products. Thus, the research and development team begins a content analysis to study the media coverage given to its competitors
They want to analyze the competitors' marketing strategies, strengths, and weaknesses. What type of research is illustrated by this content analysis?
a) Qualitative
b) Quantitative
c) Primary
d) Secondary
a
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What will be an ideal response?
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The recommendation that related items should be grouped close together is the design
principle of _________. Fill in the blanks with correct word