List at least four of the most important guidelines for dealing with the media

What will be an ideal response?


1. A reporter is a reporter.
2. You are the organization.
3. There is no standard-issue reporter.
4. Treat journalists professionally.
5. Don't sweat the skepticism.
6. Don't try to "buy" a journalist.
7. Become a trusted source.
8. Talk when not "selling."
9. Don't expect "news" agreement.
10. Don't cop an attitude.
11. Never lie. This is the cardinal rule.
12. Read the paper.

Business

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