List at least four of the most important guidelines for dealing with the media
What will be an ideal response?
1. A reporter is a reporter.
2. You are the organization.
3. There is no standard-issue reporter.
4. Treat journalists professionally.
5. Don't sweat the skepticism.
6. Don't try to "buy" a journalist.
7. Become a trusted source.
8. Talk when not "selling."
9. Don't expect "news" agreement.
10. Don't cop an attitude.
11. Never lie. This is the cardinal rule.
12. Read the paper.
You might also like to view...
How might failure to focus on a message occur between a patient and a doctor?
What will be an ideal response?
________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs
A) Product diversification B) Micromarketing C) Mass customization D) Differentiated marketing E) Local marketing
Name and describe four of the values that indicate that an organization is spiritually developed.
What will be an ideal response?
What are six influence strategies for gaining and using power that scholars have identified?
What will be an ideal response?