Juan is reviewing the operating expenses for his business. He notices that operating expenses are categorized as ___ expenses related to his business' marketing activities or ___ expenses incurred in managing the business.
A. selling; general
B. large; small
C. current; long term
D. one-time; recurring
Answer: A
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To enhance the presentation through the use of visuals,
A) use design principles that focus on attractive artwork. B) create slideuments. C) limit the use of free-form slides. D) use bullet points whenever possible. E) make sure the message, not the visual, is the focus of the presentation.
Which element of the marketing communications mix allows for amplified expressiveness?
A) sales promotion B) public relations C) advertising D) direct and interactive marketing E) personal selling
The term "marketing" is synonymous with the term "advertising."
Indicate whether the statement is true or false
A violation in which an illness or injury may result but is unlikely to cause death would fit into the ________ category.
A. serious B. critical C. other than serious D. other than critical E. de minimis