What is a microsite? What kind of firm is most likely to benefit from the use of a microsite?
What will be an ideal response?
Microsites are individual Web pages or clusters of pages that function as supplements to a primary site. They're particularly relevant for companies selling low-interest products. People rarely visit an insurance company's Web site, for example, but the company can create a microsite on used-car sites that offers advice for buyers of used cars and a good insurance deal at the same time.
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Which of the following is true of new customers?
A) They are usually the profit driver of a business. B) They are a company's best customers. C) They have no impact on the net marketing contribution. D) They are less likely to recommend a company's product to others. E) They generally buy more than retained customers.
Marsden Company has three departments occupying the following amount of floor space: Department 117,000?sq. ft.Department 210,200?sq. ft.Department 327,000?sq. ft.How much store rent should be allocated to Department 3 if total rent is equal to $97,000? (Do not round intermediate calculations.)
A. $27,000 B. $18,255 C. $48,321 D. None of the answers are correct.
A guarantor can assert the principal debtor's bankruptcy as a defense to avoid liability on the obligation.
Answer the following statement true (T) or false (F)
A summary measure that is computed from a population is called a:
A. sample. B. statistic. C. population. D. parameter.