Which of the following is an advantage of newspaper advertising?
A. Newspapers are the most selective of all media available.
B. Newspapers have clear color reproductions.
C. Newspapers are an active rather than a passive medium.
D. Newspapers offer overlapping circulation.
E. Newspapers offer advertisers prestige for advertised products.
Answer: C
You might also like to view...
The People's Republic of China, ruled by the Communist Party of China, is the fastest growing major economy. From 2001-2008, China's real GDP grew 10.7 percent, driven largely by exports and infrastructure investments. China's growth, however, has not been without controversy surrounding its labor-management practices. Describe the labor relations system in China and discuss its deficiencies.
What will be an ideal response?
A manager who excels in maintaining a committed and skilled set of employees is a master at identifying talent as well as hiring and coaching those employees.
a. True b. False
The Uniform Commercial Code is a model act passed in ________ that includes comprehensive laws that cover most aspects of commercial transactions.
A. 1969 B. 1989 C. 2009 D. 1949
Craig's Snowboards uses the perpetual inventory system and the gross method of accounting for sales, and had the following sales transactions during June: June 2Sold merchandise to General Sports Store on credit for $4,800, terms 1/15, n/60. The items sold had a cost of $2,700.June 4General Sports Store returned merchandise that had a selling price of $200. The cost of the merchandise returned was $110.June 13General Sports Store paid for the merchandise sold on June 2 less the return, taking any appropriate discount earned.Prepare the journal entries that Craig's Snowboards must make to record these transactions.
What will be an ideal response?