An attitude refers to
A. a person's consistent behaviors or responses to recurring situations.
B. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C. the feelings one has about the preferable modes of conduct that tend to persist over time.
D. the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
E. a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
Answer: B
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ASEAN is a(n)
A. trading bloc consisting of 10 countries in Asia. B. association of American and Southeast Asian nations. C. trading bloc consisting of 10 countries along the Atlantic Ocean. D. worldwide banking association. E. union of global nations that strives to bring world peace.
Perdue found that one of its chicken products may have been contaminated with bacteria, so it pulled it off the shelves and instituted a recall. This potential ethical issue was associated with which element of the marketing mix?
A. price B. marketing communications C. product D. promotion E. distribution
A July sales forecast projects that 6,000 units are going to be sold at a price of $10.50 per unit. Management forecasts 2% growth in sales each month. Total August sales are anticipated to be:
A. $60,000. B. $63,000. C. $67,500. D. $64,260. E. $61,250.
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What will be an ideal response?