How can similar news coverage between competitors be explained?

A) news flow
B) altruistic democracy
C) herd journalism
D) proximity


Answer: C

Communication & Mass Media

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At the center of audience psychographics are people's __________

Fill in the blanks with correct word

Communication & Mass Media

When engaging in organization you should concentrate on 

A. finding different angles on your topic. B. memorizing your message. C. planning the main points. D. determining audience perceptions.

Communication & Mass Media

The genuineness or true intent of a speaker is perceived by an audience as the ________ of the speaker

a. competency b. character c. charisma d. authenticity

Communication & Mass Media

Which of the following is the third step in Monroe's motivated sequence?

A. visualization B. attention C. satisfaction D. action E. need

Communication & Mass Media