When writing copy for the Internet, you should do all but:

a. Present complex ideas with bulleted lists
b. Use headlines with clever wordplay
c. Use highlighted keywords
d. Aim for one idea per paragraph


b

Communication & Mass Media

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Following the criteria for evaluating expert testimony, which of the following would

be the best expert testimony for Danasha to use in a speech advocating a space mission to Mars? A) "Jim Riley, a NASA worker at the Houston facility, says we should go to Mars." B) "Sydney Gass, an engineer who designs spaceships, says we should go to Mars." C) "Astronomers U.S.A.—a group dedicated to space exploration, says go to Mars." D) "MIT's Astrophysics faculty has gone on record as saying we should go to Mars."

Communication & Mass Media

Which of the following research techniques usually uses the smallest sample size?

a) Multivariate studies b) Panel surveys c) Focus groups d) Phone surveys

Communication & Mass Media

Realizing that you usually will have to speak in public only on important occasions can

increase anxiety. Indicate whether the statement is true or false

Communication & Mass Media

What are presentational aids? Describe six different types of presentational aides and explain when it would

be appropriate to use each type. What will be an ideal response?

Communication & Mass Media