Public service advertising (PSA) represents a form of sales promotion.
Answer the following statement true (T) or false (F)
False
PSAs focus on public welfare; generally they are sponsored by nonprofit institutions, civic groups, religious organizations, trade associations, or political groups. Like product and institutionally focused advertising, PSAs also inform, persuade, or remind consumers, but the focus is for the betterment of society.
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Chapter 7 of the Bankruptcy Code exclusively deals with transnational insolvency cases between the United States and foreign countries
Indicate whether the statement is true or false
Consider a supply chain where a manufacturer sells to a distributor who sells to a wholesaler who sells to a retailer. Last year, the retailer's weekly variance of demand was 4000 units
The weekly variance of orders was 5000; 8000; 12,000; and 17,000 units for the retailer, wholesaler, distributor, and manufacturer, respectively. (Note that the variance of orders equals the variance of demand for that firm's supplier.) (a) Calculate the bullwhip measure for the retailer. (b) Calculate the bullwhip measure for the wholesaler. (c) Calculate the bullwhip measure for the distributor. (d) Calculate the bullwhip measure for the manufacturer. (e) Which firm appears to be contributing the most to the bullwhip effect in this supply chain?
A cost pool is:
A. the amount of cost that has been allocated, say, 10%, to a user department. B. almost always the combined result of decisions made by different responsibility center managers. C. a collection of homogeneous costs to be assigned. D. the primary function of a responsibility accounting system. E. the tool used to allocate cost dollars to user departments.
Describe the three main functions of direct marketing.
What will be an ideal response?