Which of the following is NOT an example of external marketing?
A) using information from checkout scanner data to make marketing decisions
B) holding company values training sessions for employees
C) lobbying local and state governments for beneficial regulations
D) purchasing advertising in multiple media forms
E) distributing press releases about brands and company practices to media outlets
B
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Answer the following statements true (T) or false (F)
1.Coaching is a way to provide ongoing feedback to employees about their job performance. 2.Gross negligence is intentional behavior that has the potential to cause great harm to another or to the company. 3.In situational management, an autocratic style is high in direction and low in supportiveness. 4.In situational management, an empowering style is appropriate when interacting with outstanding employees. 5.In the commitment stage of the change process the individual level of commitment can continue to change.
Sales law developed in medieval Europe was known as:
a. lex vendido b. lex mercatoria c. the Medieval Code d. the merchant code e. the rules of sales
Most organizations manage their relationships with customers by setting ___________ limits.
Fill in the blank(s) with the appropriate word(s).
The Tokyo Round
A. was completed in 1947. B. resulted in 50 percent tariff cuts. C. was implemented over a fifteen-year period. D. increased nontariff barriers. E. eased import quotas and unrealistic quality standards for imports.