Imagine you’re the editor of the online edition of your campus newspaper, and your school has just won the national championship in women’s soccer. Assuming you have adequate staffing and technical support, what would you put on your newspaper’s website to take advantage of the Internet?

What will be an ideal response?


ANS: You could post not only one or more text stories, but also a gallery of still photos, video from the game and background about the players and their championship season. You could host an interactive chat with the coach and the players and have a discussion board where fans can post comments. You also could send breaking news about the event to your readers via e-mail and cell-phone text-messaging.

Communication & Mass Media

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