Ruth is tired of performing the same task over and over again. She decided to spend some time trying to find a work-around to her boring problem by creating a macro or automated function using Keyboard Maestro. This will get the job done for her quickly and help her creative juices to flow. This is an example of which component of creativity?

A. incentive
B. creative thinking skills
C. motivation
D. expertise


B. creative thinking skills

Business

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Rank order scaling is the comparative scaling technique commonly used to measure preferences among brands as well as among brand attributes

Indicate whether the statement is true or false

Business

Because Cindy's proposal is unsolicited, the __________ approach is the best choice because it gives her a chance to prove her points and gradually overcome audience reservations.

Fill in the blank(s) with the appropriate word(s).

Business

The excess of revenue over variable costs is referred to as:

A. manufacturing margin B. gross margin C. contribution margin D. gross profit

Business

An important source of information about consumer demand is the want book or want slip

Indicate whether the statement is true or false

Business