What is a promotion mix? Define the major tools used in a promotion mix
What will be an ideal response?
The specific blend of promotion tools that a company uses to persuasively communicate customer value and build customer relationships is known as promotion mix. A company's total promotion mix — also called its marketing communications mix — consists of the following promotion tools: Advertising: Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Personal selling: Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships. Public relations: Building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Direct, digital, and social media marketing: Engaging in direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
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If current assets amount to $150, total assets $350, current liabilities $65, and total liabilities $100, then the current ratio is
a. 2.12 to 1 b. 2.31 to 1 c. 3.03 to 1 d. 3.50 to 1
Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program
A) green marketing B) consumerism C) sustainability D) environmental E) sociological
Which of the following theories suggests that media provide information from sources that would otherwise not be available through interpersonal networks?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. Situational theory of publics C. Opinion formation theory
When a company has long-term investments, it means they ______.
a. have cash, stocks, bonds, and real estate that has been on their books longer than one year b. should be selling them soon so they can become short-term profit c. have more cash than they need and they are wasting it on long-term investments d. are going for a bank loan