Return on investment (ROI) equals margin multiplied by sales.
Answer the following statement true (T) or false (F)
False
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Goods held on consignment are the property of the ____________________
Fill in the blank(s) with correct word
Backward-looking marketing performance metrics ________
A) are leading indicators of a business's future performance B) include in-process measures of customer thinking and attitudes C) include the metrics that measure market share, customer retention, and revenue per customer D) involve using uniform benchmarks across all industries E) are more advanced product-market metrics for companies that are dealing with pricing issues
Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media?
A) public relations B) direct marketing C) direct selling D) advertising E) sales promotion
MacMillan’s portfolio analysis model helps planners recognize program patterns in relationship to organizational ______.
A. goals B. missions C. strategies D. objectives