If an advertiser wants to enhance the sales of a specific good or service,__________advertising should be used
Fill in the blanks with correct word.
ANSWER: product
If an advertiser wants to enhance the sales of a specific good or service, product advertising should be used. In contrast, if the goal of the promotion plan is to improve the image of the company or the industry, institutional advertising may be used.
You might also like to view...
The stock release document is prepared by the shipping department to provide evidence that the goods have been released to the customer
Indicate whether the statement is true or false
Which of the following methods does NOT require an adjusting entry to recognize bad debts?
A) percent-of receivables B) aging-of-receivables C) percent-of-sales D) direct write-off
Answer the following statements true (T) or false (F)
1. The motivation process is shaped by unsatisfied needs and the resulting tension. 2. Needs motivation theories are generally divided into two categories: content theories and procedure theories. 3. Alderfer’s ERG theory proposed that instead of satisfying needs one step at a time, we can satisfy different levels in any order or even at the same time depending on the circumstances. 4. According to Hertzberg, eliminating poor hygiene factors will reduce job dissatisfaction, while increasing motivator factors will increase job satisfaction. 5. Once a paycheck affords a certain standard of living, then higher-level needs are already satisfied and people can pursue lower-level needs.
The term individual differences refers to the fact that
A) members of the same group behave approximately the same. B) members of the same group often behave quite differently. C) many individuals have personality problems. D) many individuals have intellectual problems.