Herbal Essences tries to sell its hair shampoos and conditioners to young women in their late teens and early 20s. These women represent Herbal Essences' primary
A. channel of distribution.
B. target market.
C. marketing strategy.
D. marketing mix.
E. "Four Ps."
Answer: B
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Catalogs offer the advantages of being long lasting, low-pressure, and can be viewed at a person's leisure
Indicate whether the statement is true or false
How do retail information and supply chain management help retailers gain a strategic advantage?
What will be an ideal response?
Mungo Pet Supplies makes cat trees for several pet store chains. They order rolls of carpet (used to cover the trees) from a supplier. Mungo’s management has decided to use an EOQ model. The annual demand for carpet is estimated to be 1,000 rolls. The purchase price per roll is $20 and estimated inventory carrying cost rate is 25%. The cost to place an order from the supplier is $30. What is the optimal order quantity?
a. 54.7 b. 1000 c. 109.5 d. 500
A manager for Marko Manufacturing, Inc. has recently been hearing some complaints that women are being paid less than men for the same type of work in one of their manufacturing plants. The box plots shown below represent the annual salaries for all salaried workers in that facility (40 men and 34 women).
Approximately,how large must a male’s salary be to qualify as an outlier on the high side? How many outliers are there in these data?
What will be an ideal response?