Kyra, a 16-year-old high school girl, is skeptical about her first day at a new school. She believes that nobody will talk to her and that her new teachers will be rude to her. She enters the class in a negative mood and speaks rudely to everyone. Eventually, she sees that her beliefs about the new school and teachers come true. Which of the following is most likely exemplified in this scenario?
A. the constructionist approach
B. self-fulfilling prophecy
C. the heroic theory
D. action learning
Answer: B
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Internet-enabled technologies provide communication capabilities that take three forms. They are
A. consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and telephone-based customer service. B. recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification. C. marketer-to-consumer e-mail notification, telephone-based customer service, and order processing via PayPal. D. marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites. E. a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal.
Wholesalers fall into three major groups: merchant wholesalers, brokers and agents, and megawholesalers
Indicate whether the statement is true or false
Country of origin is a ________ some consumers use to decide what brand to buy
A) psychographic B) demographic C) postpurchase evaluation D) heuristic E) behavioral target
The bullwhip effect ______.
a. results from information distortion b. is due to low elasticity of demand c. is due to low elasticity of supply d. results from too much information