Cookies is a retail store where customers host parties for guests to bake and decorate cookies. The store offers customers their money back if the party experience is boring. Cookies is:
A. Confirming that performance equals performance standards to manage customer expectations
B. Featuring the servicescape as a tool for integrating its marketing communications
C. Preparing customers for the service process through customer education
D. Offering a service guarantee to manage customer expectations
E. Creating tiered-value offerings to improve customer education
Answer: D
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Striving for written communication excellence involves paying attention to
a. message structure. b. message clarity. c. message presentation. d. all of the above
The initials DOI stand for—
a. Digital Object Identifier b. Document on Internet c. Documentation of Identification d. Documenting Online Items
Which statement about primary and secondary data collection is correct?
A) It is important to start your data collection by designing primary data-collection instruments. B) Most reports do not include secondary data. C) Studying secondary data can provide the researcher with sources for additional information. D) After collecting primary data, you will discover ways of collecting secondary research. E) Rediscovering existing information is preferable to spending time collecting secondary data.
In Cooper Tire v. Mendez, involving a blown tire in a serious accident, the Texas high court held that because the expert witness for Mendez was not reliable, the verdict in his favor was thrown out and a verdict entered for Cooper
a. True b. False Indicate whether the statement is true or false