A framework for gathering and managing information from sources both inside and outside an organization is referred to as

A. marketing research agencies.
B. a marketing information system.
C. the marketing mix.
D. a marketing research system.
E. a secondary data system.


Answer: B

Business

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The most important symbolic actions are those that top executives take to

A. lead to the contrary. B. follow the majority. C. lead by influence. D. follow by example. E. lead by example.

Business

While thrilling, there is a chance that you would have an accident if you elected to drive on the wrong side of a divided highway in Woodward, an outcome that could be described as:

A) High in consequence and high in probability. B) Low in consequence and low in probability. C) Low in probability and high in consequence. D) High in probability and low in consequence.

Business

Accelerated depreciation has an advantage for profitable firms in that it moves some cash flows forward, thus increasing their present value. On the other hand, using accelerated depreciation generally lowers the reported current year's profits because of the higher depreciation expenses. However, the reported profits problem can be solved by using different depreciation methods for tax and stockholder reporting purposes.

Answer the following statement true (T) or false (F)

Business

Northern Corporation invested $800 cash in South Company stock.As a result of this transaction:

A. Northern Corporation would have a cash outflow from financing activities. B. The balance in the Cash account on Northern's books would decrease, while the balance in the Cash account on South Company's books would increase. C. South Company would have a cash inflow from investing activities. D. All of these statements are true.

Business