?Discuss the evolution of the marketing concept through the various types of orientation.
What will be an ideal response?
?The marketing concept may seem like an obvious approach to running a business. However, business people have not always believed that the best way to make sales and profits is to satisfy customers. The first type of orientation is known as production orientation. In production orientation, with new technology and new ways of using labor, products poured into the marketplace, where demand for manufactured goods was strong.According to the sales orientation, businesses viewed sales as the major means of increasing profits, and this period came to have a sales orientation. Business people believed that the most important marketing activities were personal selling, advertising, and distribution. Market orientation requires the "organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it." Market orientation is linked to new product innovation by developing a strategic focus to explore and develop new products to serve target markets.
You might also like to view...
When preparing your list of references,
A) leave enough space on the résumé to include them. B) have the data on your cell phone so you can write the information down, if asked. C) prepare a reference sheet using the same layout as the résumé. D) offer to email them when the interview is scheduled. E) indicate why you chose that particular person to use as a reference.
Consider Figure 5.3. Assume that Swedish import companies behave as monopoly buyers while foreign export companies behave as competitive sellers. Compared to free trade, Sweden's import quota results in domestic welfare
a. gains totaling $1.60. b. gains totaling $3.20. c. losses totaling $1.60. d. losses totaling $3.20.
The forces over which the management does have some command are called
A. external. B. uncontrollable. C. internal. D. foreign. E. domestic.
What is a key difference between variable costing and absorption costing?
a. classification of direct materials and labor. b. The usage of homogenous cost pools. c. The choice of allocation base. d. The classification of fixed factory overhead.