Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:

A) product user
B) product class
C) use or application
D) cultural symbol


B

Business

You might also like to view...

Generally, companies find that the fastest, easiest, and least expensive way to resolve international commercial disputes is litigation

Indicate whether the statement is true or false

Business

Extraneous variables represent alternative explanations of experimental results

Indicate whether the statement is true or false

Business

In ______, most messages are conveyed through body language, nonverbal cues, and the circumstances in which the communication is taking place.

A. high-context cultures B. taboo context cultures C. low-context cultures D. social context cultures

Business

Zephyros Corporation had estimated manufacturing overhead costs for the coming year to be $303,000. The total estimated direct labor hours and machine hours for the coming year are 7000 and 12,000, respectively. Manufacturing overhead costs are allocated based on direct labor hours. What is the predetermined overhead allocation rate? (Round your answer to the nearest cent.)

A) $25.25 per machine hour B) $15.95 per direct labor hour C) $43.29 per direct labor hour D) $1.71 per machine hour

Business