Whole Foods differentiates itself from competitors by offering top-quality foods obtained through sustainable agriculture. This business strategy implies that Whole Foods focuses on
A. maintaining a less steeper learning curve as compared to its competitors.
B. lowering its costs compared to its competitors,' while offering adequate value for its products and services.
C. decreasing the existing value gap by providing luxury goods to customers.
D. increasing the perceived value created for customers, which allows it to charge a premium price.
Answer: D
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