In the buying center, several people can occupy a given role such as user or influencer, and one person may play multiple roles
Indicate whether the statement is true or false
TRUE
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Avoid _____________________ gender terms for either females or males
a. specific b. demeaning or condescending c. non-descriptive d. unfamiliar
A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information
A. with a focus group. B. with personal interviews. C. with a mail, e-mail, or online survey. D. with telephone interviews. E. All these choices are about equally effective for getting sensitive information.
A promissory note states that the note is due one year from March 31, 2010 "with interest at the current rate." Is this instrument negotiable?
Start bits are always ________, and stop bits are always ________
A) 1,2 B) 1,5 C) 0,1 D) x, 100