The humanist approach views truth as ______; whereas the social scientific approach treats truth as ______.
A. altruistic; deterministic
B. common sense; scholarly
C. ethnographic; experimental
D. subjective; objective
C. ethnographic; experimental
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Amy likes to maintain the status quo, and avoids making an unpopular decision at all cost. According to acquired needs theory, Amy is motivated by a ______.
A. need for achievement B. need for affiliation C. need for actualization D. need for power
Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as
A. stimulus discrimination. B. selective attention. C. selective perception. D. selective retention. E. selective exposure.
Micromarketing is an application of data mining
Indicate whether the statement is true or false
________ tend to idolize the self-made person who rises from poverty and adversity to become rich and successful.
Fill in the blank(s) with the appropriate word(s).