Sales ____________ provides selling aids for the marketing function.
Fill in the blank(s) with the appropriate word(s).
promotion
These activities include point of purchase displays, couponing, contests, and sales shows.
You might also like to view...
Answer the following statements true (T) or false (F)
1. The evaluations in management by objectives should be annually. 2. With a stability strategy, the company attempts to hold and maintain its present size or to grow slowly. 3. Diversification occurs when a corporation goes into related or unrelated lines of products. 4. Ernesto’s family business has been manufacturing shoes for three generations. In the past, the shoes have been sold to retailers around the world, but recently, Ernesto opened three retail stores to sell the shoes directly to customers. This is an example of backward integration.
Describe the decision-model approach to accounting research and identify the two major decisions embraced by this approach.
What will be an ideal response?
Describe the role of a steering team.
What will be an ideal response?
Which of the following is a finding that British researchers identified as a reason why nonprofit brands do so well in the trust dimension?
a. Nonprofits are spending lots of money on branding – more than some for profit organizations b. Nonprofits deal with simple, logical value propositions equally apparent to all c. The nonprofit organizations' missions are of high social value d. Branding increases budgets of nonprofits, and people trust wealthy organizations e. Nonprofits are inherently differentiated, so branding works easily