Disadvantages of direct-mail advertising include its lack of selectivity, poor response rates, and negative image.
Answer the following statement true (T) or false (F)
False
Although direct mail has a negative image, it offers a high degree of selectivity and high response rates.
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As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________
A) collectivism B) target market impact C) ethnocentric thinking D) country-of-origin effect E) cognitive dissonance
Monetary allocation measures recognize the revenue generating ability of each product in a joint process
Indicate whether the statement is true or false
Zenith Company's Merchandise Inventory account at year-end has a balance of $91,820, but a physical count reveals that only $90,450 of inventory exists. The adjusting entry to record this $1,370 of inventory shrinkage is:
A.
| Cost of goods sold | 90,450 | |
| Merchandise inventory | 90,450 |
B.
| Inventory shrinkage expense | 1,370 | |
| Cost of goods sold | 1,370 |
C.
| Purchases discounts | 1,370 | |
| Cost of goods sold | 1,370 |
D.
| Cost of goods sold | 1,370 | |
| Merchandise inventory | 1,370 |
E.
| Merchandise inventory | 1,370 | |
| Inventory shrinkage expense | 1,370 |
Raven Company is considering replacing equipment which originally cost $500,000 and which has $460,000 accumulated depreciation to date. A new machine will cost $790,000. What is the sunk cost in this situation?
A) $330,000 B) $500,000 C) $40,000 D) $290,000