When using CVP analysis, why is it important to consider qualitative factors? Provide one example of a qualitative factor and explain how it might affect a decision


While quantitative or monetary factors are important, qualitative factors often affect monetary factors in the long run and, therefore, become very important. For example, before raising the price of a product, managers must consider the effect that the price increase might have on consumers (qualitative factor). Another example is a change in direct materials used for production. If the quality of the product will diminish (qualitative factor), then the monetary savings may be eliminated.

Business

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