Persuasive proof that addresses the values, faith, and feelings that make up our social character,and is most often expressed in traditional stories, sayings, and symbols, is known as
a. logos.
b. pathos.
c. ethos.
d. mythos.
e. telos.
d
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One type or style of communication usually works well for most situations
Indicate whether the statement is true or false.
The conflict style characterized by a "We win" approach is called
a) competing. b) avoiding. c) compromising. d) collaborating. e) accommodating.
According to your textbook, the following statement is an example of the ________ fallacy:The most widely prescribed antidepressant last year was Abilify. That must mean that it is the most effective drug available to treat depression.
Fill in the blank(s) with the appropriate word(s).
______ term refers to the idea of making the creative aspects relate to the product itself or to the overall marketing strategy.
A. Creativity B. Strategic relevance C. Campaign D. Branding