Hakimo Corp., a multinational corporation that specializes in audio equipment, has developed a wireless speaker that sits unobtrusively on a desktop. The tiny, yet strong, twin speakers use Bluetooth to stream music directly from a PC or MP3 player
This small wireless speaker, which is radically different from anything currently on the market, can most likely be classified as a:
a. repositioned product.
b. revision of an existing product.
c. discontinuous innovation.
d. lower-priced product.
ANSWER: c
The small wireless speaker developed by Hakimo Corp. is an example of a discontinuous innovation. These products create an entirely new market. Discontinuous innovations represent the smallest category of new products.
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