Which is NOT something that Mark McClennan poses for consideration to determine if consumer PR is right for you?

A) if you don't love what you're doing, don't do it
B) change is constant
C) do everything online instead of getting out it in the public
D) everything matters
E) every opportunity is a networking opportunity


Answer: C

Communication & Mass Media

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The Lights in the Night: Lanterns Make Community Connections campaign shows that ______.

A. arts and culture can open many opportunities B. all it takes is money to create good relations with the community C. even long-standing organizations need to be proactive in their engagement with the community D. there is value to bringing groups together

Communication & Mass Media

What is the basic principle of postproduction editing?

a. combining program portions b. correcting production mistakes c. building program segments d. managing files e. condensing and shortening clips

Communication & Mass Media

Like many French New Wave films, Band of Outsiders distinguishes itself from American genre films, preferring instead to cultivate its status as part of France's tradition of serious art

Indicate whether the statement is true or false

Communication & Mass Media

The _______________ persuasive pattern of organization is normally used when your audience agrees with you on the problem but may not agree on the solution

Fill in the blank(s) with correct word

Communication & Mass Media