Ethics training programs by incorporating global issues serve the utilitarian need of doing the greatest good for the greatest number. Which of the following are not global issues?
a. Human rights
b. Environmental sustainability
c. Salary and financial benefits
d. Economic development
c. Salary and financial benefits
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In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information about ________
A) customers B) competitors C) other forces in the marketplace D) all of the above
Figure 10-1Figure 10-1 above represents the stages of the product life cycle. What does the curve labeled Y represent?
A. total fixed costs B. total industry sales revenue C. total research and development costs D. total industry profit E. total variable costs
Pickets may prevent trucks and railcars from entering a struck business because
A. the union has a legal right to obstruct the business of the employer they are striking against. B. picketing during a strike carries a legal obligation on the part of the employer to cease operations, including delivery of goods and materials. C. operators of trucks and railcars must get permission from the picketing union to enter the premises. D. unions often refuse to cross another union's picket line.
Which of the following changes does NOT create business opportunities for select firms to both enhance and defend their competitive positions in global markets?
A) Changes in technology B) Changes in regulation C) Changes in capital markets D) Changes in management