In the classic linear approach, once the company has determined which markets it wants to enter, the immediately next step of a new product development process is:
A) initial design and concept screening.
B) business analysis.
C) testing and concept development.
D) idea generation.
D
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Sales resistance is a natural response that tends to provide the salesperson with valuable information about the consumer
Indicate whether the statement is true or false
Why, according to your textbook, might Peters and Waterman seminal work, titled In Search of Excellence, gained widespread appeal?
a. For a short period of time, they spoke a language understandable to managers – thus being able to play ‘coincidental language games’. b. Their arguments were based on sound scientifically supported evidence c. As consultants they were able to build up the hype surrounding their book d. They have a free holiday to Hawaii for every 50th purchaser of their book
A disadvantage of the traditional functional approach to departmentalization is that
A. the structure limits functional differentiation. B. employees may care more about the company as a whole than their respective departments. C. communication between functions may fall off due to conflicts. D. people may pay more attention to customer satisfaction than to functional tasks. E. the approach makes managers generalists, not specialists.
In the ______________, signs or symbols are converted by the receiver into concepts and ideas.
A. message creation process B. value creation process C. decoding process D. marketing process E. selling process