Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Answer the following statement true (T) or false (F)


False

Business

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Arrow is "a different kind of company, manufacturing a different kind of a car"; the RoadPro is "like nothing else." Statements such as these reflect a firm's ________

A) portfolio B) marketing segment C) positioning D) marketing mix E) mission statement

Business

A _______________________________ agreement occurs when a union convinces an employer to voluntarily recognize the union based on the evidence of signed authorization cards.

Fill in the blank(s) with the appropriate word(s).

Business

If a person writes a check that bounces, that person is automatically guilty of a crime under most

state bad check statutes. Indicate whether the statement is true or false

Business

ABC, Inc., is a small clothing manufacturer that produces shirts and pants using two resources: sewing machine hours and cutting machine hours. The production manager can schedule up to 240 hours of sewing machine time and up to 150 hour cutting machine time. Production of one shirt requires 3 hours of sewing time and 1 hour of cutting time. Each pair of pants requires 2 hours of sewing time and 1.5 hours of cutting time. Each shirt yields a profit of $5, and each pair of pants generates a $6 profit. The objective is to maximize profits. Let X1 = Number of shirts to be produced, X2 = Number of pairs of pants to be produced. Which one of the following corner point (x1, x2) yields the maximum profit in this LP formulation?

a. (24,84) b. (80,100) c. (84,24) d. (80,0)

Business