Fineman Associates of San Francisco issues a list of the year's top public relations disasters. What are some of those cited in the book, and what do they have in common?
What will be an ideal response?
The makers of the video game Grand Theft Auto had their product pulled from store shelves because
of hidden sexual content. A Latham, New York, radio station ended up in court after an "Ugliest
Bride" contest backfired. Through his erratic behavior, rap artist Kayne West received a storm of
criticism from fellow performers. Goldman Sachs was publicly ridiculed when its CEO claimed the
financially troubled company was "doing God's work." When United Airlines refused compensation
for a damaged guitar, a musician extracted a special kind of revenge with a YouTube video. When
an amateur runner surprised everyone by winning the San Francisco Women's Marathon, sponsor
Nike failed to recognize her as the winner. A common link in all of these is a failure of values.
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The __________ refers to the exclusion of Asian Americans from executive and managerial roles because of prejudice and discrimination
Fill in the blanks with correct word
Brittany disclosed to Grant how she felt about their growing friendship. The self-disclosure of personal feelings to friends, partners, or family is called ________ contact
a. emotional b. personal c. casual d. familiar
Youare speaking toraise funds for a local animal shelter. Which of the following would be the most effective visual aid to show how much of the shelter's income is spenton specific areas like preventative surgery (spay/neutering), boarding strays,
administration, veterinary services, etc? a. a model b. a line graph c. a pie chart d. a table
Justin had a problem with his roommate?s late night habit of watching TV when Justin was
trying to sleep. In discussing the problem, Justin told his roommate that he could either stop watching TV late at night or he could move out. How would you describe Justin?s conflict management style? A) nonconfrontational B) confrontational C) passive D) cooperative E) up front