Some managers use _____, which provides four indicators with which organizations can set goals and measure performance.
A. a strategic map
B. the balanced scorecard
C. measurement management
D. a strategic scorecard
E. evidence-based management
B. the balanced scorecard
The balanced scorecard establishes (a) goals and (b) performance measures according to four "perspectives" or areas: financial, customer, internal business, and innovation and learning.
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The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities
A) organizational plan B) strategic marketing plan C) corporate tactical plan D) corporate mission E) customer-value statement
How does Grackin most likely benefit from hosting educational seminars?
A) engaging in socially responsible activities in the community B) helping sales representatives with their presentation skills C) providing shareholders with many educational benefits D) highlighting product benefits to potential prospects E) generating extra revenue from attendees
An integrated organizational structure that has few or no levels of intervening management best defines
A) flat structure. B) functional structure. C) virtual structure. D) matrix structure.
The 12-month period that ends when a company's sales activities are at their lowest level is called the:
A. Interim period. B. Natural business year. C. Fiscal year. D. Accounting period. E. Calendar year.