If managers evaluate the quality of the entire project based on the quality of the report and presentation, which reason for the importance of the report and presentation most applies?
A) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
B) The involvement of many marketing managers in the project is limited to the written report and the oral presentation.
C) Management decisions are guided by the report and the presentation. The researcher should assist the client in evaluating the research process in retrospect.
D) The report and presentation are the tangible products of the research effort.
B
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