__________is the cost of reaching one member of the target market
Fill in the blanks with correct word.
ANSWER: Cost per thousand
Cost per contact, also referred to as cost per thousand, is the cost of reaching one member of the target market. Advertisers use this to compare media vehicles, such as television versus radio or magazine versus newspaper.
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What will be an ideal response?
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Indicate whether the statement is true or false
Shasta Co just paid a dividend of $1.65 (D0 ) on its common stock. This company's dividends are
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