Over the past decade, the number of exchanges has:
A. greatly increased.
B. diminished sharply.
C. stayed about the same.
D. increased slowly but steadily.
Answer: B
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This element of the planning and source of power in a negotiation is especially important because this is the option that likely will be chosen should an agreement not be reached.
A. None of these options is correct. B. BATAN C. BATNA D. BANTA
Marketing logistics involves getting the right product to the right customer in the right place at the right time at the right price. Which of the following is NOT included in this process?
A) planning the physical flow of goods and services B) implementing the plan for the flow of goods and services C) controlling the physical flow of goods, services, and information D) gathering customer's ideas for new products E) A and C
An organization should be especially cautious about using MPR when ________
A) the economy is in a downturn and marketing budgets are low B) the firm is concurrently running advertising campaigns C) return on investment is inherently unpredictable D) the message of the firm is not particularly newsworthy E) the public relations function is overseen by the legal department
Income from operations for Division Z is $150,000, total service department charges are $400,000 and operating expenses are $2,266,000. What are the revenues for Division Z?
A) $550,000 B) $3,216,000 C) $2,816,000 D) $2,666,000