According to psychologist Henri Tajfel, what are the basic strategies that people employ when positive social identity is threatened?
What will be an ideal response?
When positive social identity is threatened, people employ three basic strategies. If group boundaries are permeable, they may move between groups (social mobility). In the global marketing contexts, social mobility strategies may cause associates within the company, its agents, distributors, or other important stakeholders to resign or give their allegiance to a competitive firm that does not evoke a perceived threat to positive social identity. If social mobility is not possible, people may respond to identity threats with social creativity (i.e., attempt to improve the desirability of group membership by associating groups with positive characteristics) or social conflict (i.e., actively challenge group desirability or overturn existing or imposed order). Social creativity or social conflict strategies may threaten harmonious relations within the company, distribution channel partners, or customers.
You might also like to view...
Which one of the following statements is true concerning assets?
a. They are recorded at market value and then adjusted for inflation. b. They are recorded at market value for financial reporting purposes as historical cost may be arbitrary. c. Assets are used using the time-period approach. d. Accountants use the term historical cost to refer to the original cost of an asset.
Based on the following, what is the total product cost flexible budget variance?
A) $925 F
B) $450 U
C) $725 F
D) $725 U
The four steps necessary to determine the cost of goods completed and the ending inventory valuation in a process cost system are: 1. allocate costs to transferred and partially completed units 2. determine the units to be assigned costs 3. determine the cost per equivalent unit 4. calculate equivalent units of production The correct ordering of the steps is:
A) 2, 4, 3, 1 B) 4, 2, 3, 1 C) 2, 3, 4, 1 D) 2, 3, 1, 4
See the operations profile on Zara. Which of the following is NOT one of the techniques by which Zara is able to get products quickly to the customer?
a. Zara presses and wraps clothing. b. Zara facilitates the process by which retailers get the products onto shelves and displays. c. Zara uses express shipping to get products quickly to customers. d. Zara tags all clothing and puts it on hangers at their distribution centers.