Which of the following businesses would be most likely to use family life-cycle segmentation?

A. businesses that produce and market computer software and hardware
B. the snack industry
C. fast-food restaurants
D. business-to-business marketers
E. wedding planners, couples-only resorts, and day-care centers


Answer: E

Business

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Carlton Corporation Carlton Corporation produces and sells faux-leather handbags. In the current year, the company budgeted for the production and sale of 1,000 handbags; however, 900 handbags were actually produced and sold. Each bag has a standard requiring two yards of material at a cost of $4.00 per yard and 1 hour of assembly time at a cost of $9.50 per hour. Actual costs for the production

of 900 bags were $7,215 for materials (1,850 yards purchased and used @ $3.90 per yard) and $10,125 for labor (1,125 hours @ $9.00 per hour). Refer to the Carlton Corporation information above. Carlton's direct labor rate variance is: A) $562.50 F. B) $562.50 U. C) $450.00 F. D) $450.00 U.

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Image is the set of qualities and characteristics that represent a perception of you as judged by others

Indicate whether the statement is true or false

Business

When catalog companies send sale catalogs to their current customers, which type of growth strategy are they pursuing?

What will be an ideal response?

Business

Which of the following statements about building interest in persuasive messages is most accurate?

A) After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable. B) In a persuasive message, the section that builds interest should be no longer than one paragraph. C) Persuasive requests are likely to be shorter than direct requests. D) All of these statements are accurate.

Business