A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are
A. a detailed marketing plan and a marketing budget.
B. specific organizational goals and objectives.
C. marketing strategies and marketing tactics.
D. a specified target market and a marketing program to reach it.
E. marketing metrics and marketing dashboards to track effectiveness.
Answer: D
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A(n) ______________________________ report compares actual results with budgeted expectations
Fill in the blank(s) with correct word
How does Walmart help ensure that its entire supply chain is more eco-friendly?
a. It gives its suppliers credits for applying standards similar to its own. b. It manufactures everything in-house so that it can apply strict standards. c. It contracts with suppliers only from developed countries. d. It works only with suppliers that have signed the Paris Accord’s science-based standards.
Swift Software operates stores within five regions. Regional managers are held accountable for marketing, advertising, and sales decisions, and all costs incurred within their region. In addition, regional managers decide whether new stores will open, where the stores will be located, and whether the stores will lease or purchase the facilities. Store managers, in contrast, are accountable for marketing, advertising, sales decisions, and costs incurred within their stores. Ideally, on the basis of this information, what type of responsibility center should the software company use to evaluate its regions and stores? RegionsStoresA.Profit centerProfit centerB.Profit centerCost centerC.Profit centerRevenue centerD.Investment centerProfit centerE.Investment centerCost center
A. Choice A. B. Choice B. C. Choice C. D. Choice D. E. Choice E.
A(n) _____ is an unobservable concept that is measured by a group of related variables.
A. quota B. construct C. null hypothesis D. parameter E. alternative hypothesis