From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.
A. comparative
B. institutional
C. competitive
D. covert
E. pioneering
Answer: E
You might also like to view...
When setting personal goals, which of the following is key to setting longer term goals?
a. Set unreasonably hard goals b. Setting shorter-term goals/objectives c. Focus solely on the longer term goal d. Don’t focus on short term rewards
Which retail institution is most likely to be an example of a destination store?
a. variety store b. specialty store c. category killer d. superstore
An express warranty is created upon description of the goods
Indicate whether the statement is true or false
Goals in communicating negative news should include helping the receiver understand the news, showing your desire to continue pleasant relations with the receiver, and ________
A) buffering the negative news in all situations B) ceasing communication with the receiver C) hiding the real reason for the negative news D) maintaining a professional and positive image of you and your corporation